Iconic 20th century inspiration
A unique collection of bookish designs based on the classic Penguin® paperback book. Each product design in the collection adapts and plays with the colour, typography and iconic look of the original Penguin series first designed by Edward Young in 1935. The paperback series changed the way people accessed books and learning forever and the iconic distinctive ‘look’ lives on in public design consciousness.

Tony Davis describes the process of creating the idea – “I’ve always felt there was natural affinity between books and coffee or tea-drinking which wasn’t reflected in the objects we drink out of. It seemed natural to put them together. Luckily, Penguin Books Ltd had the vision to see the potential of this synthesis, and allow us to create what you see today”. The witty combination of author and title combined with colour used in the original books has crossed all age and interest boundaries.

Award-winning collection
The collection now extends from the 2004 award-winning Penguin Mug ‘published in porcelain’ through to Espresso, Pencils, Bookbags, Tea towels and the iconic Penguin Deckchair launched at the 2005 Hay Literature Festival. Both the Pencils and Bookbags also won Highly Commended Awards at 2005 Gift of the Year.

Universal appeal
Across all generations and types of people the Penguin range strikes such a chord that they may now be truly considered part of our literary, lifestyle culture. In an interview with Joanna Lumley for The Times (appearing in the 2004 television adaptation of Agatha Christie's Body in the Library) they were described ...in British acting circles, these probably now have the cachet of an Oscar.